Hi there! 👋 I'm Cheryl
Hi there! 👋
I'm Cheryl
Hi there! 👋 I'm Cheryl
Hi there! 👋 I'm Cheryl
Blending data and design to create user experiences that just make sense.
Currently building the best loyalty programme at Grab's DigiBank. Let's connect!
Blending data and design to create user experiences that just make sense.
Currently building the best loyalty programme at Grab's DigiBank.
Let's connect!
Blending data and design to create user experiences that just make sense.
Currently building the best loyalty programme at Grab's DigiBank. Let's connect!
The first gamified loyalty programme in a bank
The first gamified loyalty programme in a bank
The first gamified loyalty programme in a bank
Fast Feels Good - SG's first 5G eSIM
Fast Feels Good - SG's first 5G eSIM
Fast Feels Good - SG's first 5G eSIM
outside of work…
We were honoured to be invited back to SMU to give a guest lecture to the bright students at COMM255. We also conducted a Figma clinic where students could ask us on feedback for their final sem project!
Read about my experience
Read about my experience
This session was extra nostalgic for me because I was back at my alma mater, giving a guest lecture to students getting their Masters in marketing .
We delve into the intersection of UX and marketing in the real world!
NUS Guest Lecture '22
SMU Guest Lecture '22
Read about my experience
Ahhh… This was my very first guest lecture, I was truly honored and humbled.
In this class, we taught on some important principles of UX designs, along with some Figma tips and tricks to get them started on their first project.
This session was extra nostalgic for me because I was back at my alma mater, giving a guest lecture to students getting their Masters in marketing .
We delve into the intersection of UX and marketing in the real world!
Read about my experience
Ahhh… This was my very first guest lecture, I was truly honored and humbled.
In this class, we taught on some important principles of UX designs, along with some Figma tips and tricks to get them started on their first project.
Read about my experience
What goes on outside work…
Project Highlights
I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.
2x Increase
in Monthly Transacting Users
3X Boost
in Campaign Launch Efficiency
I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.
2x Increase
in Monthly Transacting Users
3X Boost
in Campaign Launch Efficiency
I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.
2x Increase
in Monthly Transacting Users
3X Boost
in Campaign Launch Efficiency
Managed the end-to-end experience of Singapore's first 5G eSIM launch.
8.9% Increase
in Conversion Rate
2 Interns
were mentored during this project
I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.
2x Increase
in Monthly Transacting Users
3X Boost
in Campaign Launch Efficiency
Managed the end-to-end experience of Singapore's first 5G eSIM launch.
8.9% Increase
in Conversion Rate
2 Interns
were mentored during this project
Co-designed the first Telco SaaS platform, that enables anyone to launch a telco quickly and easily.
70% Lower OPEX
due to a leaner operating model
115% Market ARPU
from higher conversions
Co-designed the first Telco SaaS platform, that enables anyone to launch a telco quickly and easily.
70% Lower OPEX
due to a leaner operating model
115% Market ARPU
from higher conversions
Co-designed the first Telco SaaS platform, that enables anyone to launch a telco quickly and easily.
70% Lower OPEX
due to a leaner operating model
115% Market ARPU
from higher conversions
Co-designed the first Telco SaaS platform, that enables anyone to launch a telco quickly and easily.
70% Lower OPEX
due to a leaner operating model
115% Market ARPU
from higher conversions
I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.
2x Increase
in Monthly Transacting Users
3X Boost
in Campaign Launch Efficiency
I led the design of the bank's first loyalty programme, giving customers rewards they deserve and helped expedite the bank's campaign launches.
2x Increase
in Monthly Transacting Users
3X Boost
in Campaign Launch Efficiency
Real People, Real Results
Real People, Real Results
Hear from some of the clients and colleagues I've crossed paths with! Read more testimonials here :)
Senior PM, Kubbco
Growth Analyst, IIX
Developer, Circles
“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”
Tai Carstensen
Senior Project Manager at Kubbco
Senior PM, Kubbco
“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”
Tai Carstensen
Senior Project Manager at Kubbco
Senior PM, Kubbco
Growth Analyst, IIX
Developer, Circles
“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”
Tai Carstensen
Senior Project Manager at Kubbco
Senior PM, Kubbco
Growth Analyst, IIX
Developer, Circles
“We have heard from the client and they are very happy with the report and now trying to implement a few changes as per your recommendations.”
Tai Carstensen
Senior Project Manager at Kubbco
